My main areas of activity are marketing, digital marketing, sales and consumer behavior. I have a fundamental belief that these sciences can improve the state of companies and the economy of countries. All my efforts are to raise the status of these useful sciences in Iran and the world. The executive departments and industries that I have been associated with during twenty years of experience are: 1- Education and research 2- Food industry, beverage and chain stores 3- Financial services (bank, insurance and stock exchange) 4- Tourism, entertainment and Horeca (hotel, restaurant and coffee shop) 5- Construction/Real estate industry and 6-Technological Start-ups