I am Dr. Azar Kaffashpoor full professor of the management department of Ferdowsi University of Mashhad. My fields of activity include educational- research- cultural and it is administrative. The most concentration of my activities in 31 years respectively in the fields of marketing, branding strategy, international marketing, marketing and market research and in order to study in the field of strategic management at the doctoral level; I also work in the field of strategy, especially strategic marketing and strategic human resource management My other interests are related to activities in the field of women and their employment, and of course I also write in the field of new literary works. Writing prose and novels is one of my most important interests in my personal life and I am very interested in the sky, birds and nature.